portfolio
beauty
The new JCPenney Beauty brand took over the jcp.com homepage for two days to introduce the brand in a disruptive way, setting the standard for future JCPenney brand launches.
Flipp shopping guide showcasing the breadth of gift ideas within JCPenney Beauty for every budget, experience level, personality and preference.
In-store signage highlighting signature holiday gifts from JCPenney Beauty in 700+ locations. across the US.
In-store signage introducing an exclusive new brand and promoting a unique gift with purchase opportunity.
Postcard
Print marketing piece announcing the grand opening of JCPenney Beauty brick-and-mortar in new locations across the US.
Digital marketing introducing JCPenney Beauty and exclusive new brands, promotions and educational content.