top of page

experience

Senior Copywriter

March 2021 - Present

Lead copywriter and creative insight for high-impact, big-budget brand campaigns including multi-million-dollar brand launches, including JCPenney Beauty. Create effective retail advertising copy and relevant storytelling that drives customer engagement across omnichannel and programmatic marketing initiatives including print, digital, direct mail, in-store announcements, radio, and TV. Drive creative and content marketing for our Enterprise and partner businesses ranging from sales collateral to blog content and social media content. Collaborate cross-functionally with creative, art direction, digital marketing, merchandising, strategy, and legal stakeholders to ensure copy and voice are compelling and on-brand.

D&A Cass.png

Principal & Chief Marketing Officer

April 2019 - Present

Re-branded and grew established business to achieve greater market share and expanded reach, increasing revenue by over 100% within one year. Incorporated digital consumer-focused tools to expedite response time by 50%. Transformed business through data-driven, high-ROI marketing and sales strategies through community partnerships, SEO and digital marketing.

1600px-Simon_Property_Group_Logo_2014_ed

Director of Marketing & Business Development

May 2018 - March 2019*

Managed six direct reports and led national marketing team in introduction of innovative recruitment strategies, increasing candidate inquiries by 30%. Optimized marketing and business development strategies across tourism, advertising, events, guest services, media, community relations and customer experience campaigns. Created original content and curated influencer partnerships through social media and public relations, increasing traffic for all digital platforms.

 

*health & personal reasons

Director of Marketing

May 2015 - May 2018

Conceptualized cross-channel strategy for national and local marketing initiatives, including events, partnerships, print and digital assets, social media and public relations to establish leading global flagship brand identity. Worked cross-functionally analyzing industry research to define and report customer segmentation. Increased retailer participation by 50%+ from the 200+ retail tenants through improved communication platforms. Executed communication and design strategy for $1B renovation of the portfolio’s global flagship Century City property. Supervised Marketing and Guest Services teams with six direct reports.

Marketing Manager

April 2014 - January 2015*

Designed B2B and B2C marketing, communication and sponsorship strategy for an innovative and industry-leading brand in a saturated market. Oversaw brand management and copywriting in email marketing; social media; all channels of print, digital, TV and radio advertising; and public relations, securing 95 media placements in five months. Spearheaded high-profile events from planning to execution, including curation of celebrity chefs and VIPs, menu creation, collateral design and development, promotion and strategic partnerships.

*short-term contract

737497_edited.png

Senior Account Executive & Associate Editor

January 2011 - April 2014

Produced integrated marketing and public relations initiatives for commercial and non-commercial food brands, including Kikkoman International, National Cattlemen's Beef Association, Coffee-Mate and Domain Clarence Dillon. Designed annual PR strategy, key messages and forecast/trend reports. Executed print and digital advertising campaigns, sales and training collateral and website content. Led planning and execution of culinary events and tradeshows, including sponsorships, chef/operator partnerships, recipe development and curriculum. Associate Editor of global food blog, created content and maintained editorial calendar; sourced writers, developed contributor guidelines and edited all articles.

afcologonew-01-e1509060625397_edited.png

Marketing Account Manager

March 2010 - January 2011

Managed and grew eight high-profile client accounts including celebrity chef Tyler Florence’s Wayfare Tavern, Wente Vineyards, Hotel Shattuck Plaza, Silicon Valley’s Hotel Keen and Kimpton Hotels in marketing strategy and communications, branding, business development, events, public relations, social media, email, website content and design. Generated new business leads, participated in creative development, and negotiated client partnerships.

okizu.png

Copywriter & Event Coordinator*

September 2007 - Present

Write and produce all fundraising event copy ensuring brand voice across all marketing channels. Leverage key relationships to secure impactful donations, fundraising, build strategic partnerships and drive ticket sales. Collaborate with stakeholders on creative theme, design, marketing and public relations.

*pro bono

bottom of page