portfolio
retail
Copy and voice development and strategy for a new apparel and accessories brand. The brand toolkit is distributed to internal marketing teams nationwide to inform go-forward marketing creative.
Lead brand voice and copywriter on a blog post introducing the new brand exclusive to JCPenney, detailing the influencer background, full range of the collection and highlighting favorite recipes.
Voice and copy conception for a new philanthropic partner campaign executed across digital channels and in-store print media.
Three-panel printed direct mail showcasing the annual Fall Fashion Event, and highlighting exclusive JCPenney cardmember promotions.
Highlighting the philanthropic brand, Hope & Wonder, Black History Month collection and introducing the coalition of designers behind the collection.
Sales brochure for the in-house leasing team showcasing opportunities and market insights for top-level retail and amenities.
Monthly newsletter highlighting shopping center events, marketing opportunities, news and promotions. Newsletters were distributed via print and email to 275+ retail partners and office tenants.