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Copy and voice development and strategy for new apparel and accessories brand. The brand toolkit is distributed to internal marketing teams nationwide to inform go-forward marketing creative. 

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Back-to-School campaign TV commercial conception and script writing. 

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Lead brand voice and copywriter on blog post introducing a new brand exclusive to JCPenney, detailing influencer background, full range of the collection and highlighting favorite recipes. 

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Voice and copy conception for new philanthropic partner campaign executed across digital channels and in-store print media. 

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Three-panel printed direct mail showcasing the annual Fall Fashion Event, and highlighting exclusive JCPenney cardmember promotions. 

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Highlighting the philanthropic brand, Hope & Wonder, Black History Month collection and introducing the coalition of designers behind the collection. 

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Sales brochure for in-house leasing team showcasing opportunities and market insights for top-level retail and amenities. 

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Monthly newsletter highlighting shopping center events, marketing opportunities, news and promotions. Newsletters were distributed via print and email to 275+ retail partners and office tenants. 

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